Zynga Inc. was set Thursday to announce a deal bringing additional advertising to the "Draw Something" video game it bought with the acquisition of OMGPOP Inc., according to MarketWatch.
Zynga believes the advertising agreement with DreamWorks Animation Studios, its first since the purchase, may be just the start of new revenue possibilities from the controversial acquisition.
Shares of Zynga (ZNGA) have fallen since the $183 million purchase on March 21, from $13.72 per share to just $6.80 Thursday.
"Draw Something," a game in which opponents draw pictures to illustrate words and then guess on each other's work, hit a peak just before the acquisition, but downloads have fallen since.
Zynga shares are also said to be taking a hit from Facebook Inc.'s rocky initial public offering last Friday. Facebook's long-anticipated IPO began badly right off the bat when the Nasdaq Stock Market had to delay trading of the shares because of a technical glitch.
Facebook (FB) shares then failed to soar to the heights many expected, and the offering is now being looked at by regulators and by committees in both houses of Congress, and drawing investor lawsuits, as well.
The company's shares, which were priced at $38 per share in the IPO, closed Thursday at $33.03 per share.
Zynga believes the advertising agreement with DreamWorks Animation Studios, its first since the purchase, may be just the start of new revenue possibilities from the controversial acquisition.
Shares of Zynga (ZNGA) have fallen since the $183 million purchase on March 21, from $13.72 per share to just $6.80 Thursday.
"Draw Something," a game in which opponents draw pictures to illustrate words and then guess on each other's work, hit a peak just before the acquisition, but downloads have fallen since.
Zynga shares are also said to be taking a hit from Facebook Inc.'s rocky initial public offering last Friday. Facebook's long-anticipated IPO began badly right off the bat when the Nasdaq Stock Market had to delay trading of the shares because of a technical glitch.
Facebook (FB) shares then failed to soar to the heights many expected, and the offering is now being looked at by regulators and by committees in both houses of Congress, and drawing investor lawsuits, as well.
The company's shares, which were priced at $38 per share in the IPO, closed Thursday at $33.03 per share.
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